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Do Millennials Listen To Augusta Radio Stations?

Jun 27, 2019 3:32:47 PM / by Larry Julius

It's time to set some misinformed CSRA small business owners straight.  When we say everybody listens to Augusta radio stations, we mean everybody.  Generations X, Y, and Z. Baby boomers, and, yes, the millennial generation.

You know...millennials. Those are the "kids" who came of age at the turn of the millennium (which is, debatably, either 2000 or 2001).  This means 18-34 year olds. 

In the Central Savannah River Area,  135,000 millennials make-up 30.4% of the adult population and will deliver $3-billion to local cash registers.

But here's the thing about millennials that many CSRA small business owners get wrong: millennials listen to the radio.  Almost all of them. 90.4% of them to be exact.

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Turning Listeners Into Customers With Advertising On Augusta Radio

Jun 26, 2019 3:26:19 PM / by Larry Julius

Thousands of Central Savannah River Area small business owners depend on radio advertising to claim their share of the $8.6 billion local consumers will spend this year. Cha-ching.

These advertisers have, typically, 30 or 60 seconds to convince the 412,144 listeners who tune-in to Augusta radio stations each week to become customers. So, it is essential to know how to use that time effectively.

Gathering a sample of 6003 respondents, Westwood One in partnership with audio testing experts Veritonic studied how different elements of award-winning radio commercials affect a listener's intent to buy the products or services advertised. 

Here are the results of the study that CSRA business owners could find useful.

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Pro Tips For CSRA Small Business: Advertising on Augusta Radio

Jun 25, 2019 5:07:15 PM / by Larry Julius

Professional advice is always welcome. Especially when you are a Central Savannah River Area business owner investing your own money trying to capture a larger share of the $8.6-billion local consumers will spend this year.

Hundreds of business owners depend on Augusta radio stations to market their goods and services.  What a company says in their commercials and how they say it are the most critical factors for turning listeners into customers.  This is referred to by the professionals as the "creative."

A study by Nielsen indicates that the creative elements of a commercial are responsible for 47% of an advertiser's sales result. 

Creative, it turns out, has a more significant effect on sales for CSRA small business owners than does reach, targeting, or branding elements. 

Producing and judging effective creative, though, can be a challenge for a CSRA business owner. So, here is some advice from an award-winning, advertising professional.

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How To Advertise For Free On Augusta Radio Stations

Jun 25, 2019 4:39:01 PM / by Larry Julius

It is not a gimmick. Many CSRA business owners qualify for free advertising on Augusta radio stations. They pay nothing out-of-pocket.  Zero. Zilch. Zip. Bupkis. Free.

Henry Ford understood that the continual investment in advertising was necessary for a business to be successful. “Stopping advertising to save money," he said, "is like stopping your watch to save time.”

Sometimes, though, when daily expenses challenge their cash flow, CSRA small business owners must prioritize spending. Many times, unfortunately, Mr. Ford’s advice is ignored and buying commercials on Augusta radio will move down the list behind making payroll, maintaining delivery vehicles, and replenishing stock. A lot of times, advertising doesn’t make a list at all.

Some CSRA business owners have discovered that their radio advertising doesn’t have to be sacrificed at all when belts need to be tightened. It turns out there’s a deep pool of “free money” that can be dipped into for the singular purpose of advertising. These funds are called cooperative funds, or co-op for short.

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