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Facebook Advertising: Why CSRA Business Owners May Be Pausing

Jul 3, 2020 10:18:59 AM / by Larry Julius

Following the lead of many national marketers, some Central Savannah River Area small business owners are considering canceling or, at minimum, pausing their advertising schedules with social media network Facebook and its co-owned photo-sharing platform, Instagram.

According to the New York Times, "more than 400 companies, from Coca-Cola and Adidas to Ford and Lego, have vowed to halt advertising on the social network, in a growing protest over how it handles hate speech and other harmful content".

With the pandemic figured in, CSRA small business owners were expected to spend $14.7 million on Facebook and Instagram advertising in 2020. This is according to Borrell Associates, a firm that specializes in the collection and analysis of local marketing expenditures in every city across the United States. But these expenditures could shrink if the protests become louder.

Every type of CSRA business imaginable, including clothing stores, plumbers, HVAC repair, funeral homes, restaurants, dentists, and nonprofits, has come to realize how powerfully social media can contribute to their bottom lines.

Part of what makes Facebook and Instagram attractive to small business owners is the enormous reach these platforms have among consumers. Locally, the audience size for these two social media sites now rival Augusta radio, TV, cable, and newspaper outlets.

For small business owners considering a hiatus from social media advertising, there is a viable way to redirect these dollars into a different medium without losing the marketing equity or momentum built-up on Facebook.

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Topics best way to advertise, social media advertising, facebook advertising, radio advertising, small business owner, small business, facebook, instagram, social media, advertise on radio

Why CSRA Banks & Credit Unions Need To Advertise Now

Jun 30, 2020 9:12:36 AM / by Larry Julius

Based on statistics from the Bureau of Labor Statistics, before the COVID-19 crisis, Central Savannah River Area households were putting more than $1.3 billion in the bank every year. 

Since February, however, Augusta area banks and credit unions noticed that customers' savings accounts were beginning to swell to record levels.

According to the Federal Reserve, for many years, the personal savings rate has hovered well below 10%.  The PSR is the percentage of personal disposable income that remains after taxes and all other spending.

In April of this year, the PSR hit an all-time high of 33%. The rate remained at stratospheric levels in May, as well. The previous record high was 17.3% in September of 1975 at the tail-end of a deep recession.

There are more than 4173 banks and credit unions in Georgia and South Carolina that would love to earn a large share of this infusion of new savings. To compete, though, requires advertising.  By almost any metric, the best way to reach new depositors is by advertising on Augusta radio.

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Topics best way to advertise, radio advertising, small business owner, small business, bank, advertise on radio, credit union, savings account, certificate of deposit

Real Estate Advertising In The CSRA: Starter Home Sales Are Thriving

Jun 26, 2020 7:49:11 AM / by Larry Julius

From Grovetown to North Augusta (and every point in between), Central Savannah River Area real estate agents see a robust, post-pandemic market shaping up. Home sales are being driven by record low-interest rates.

The average rate for a 30-year fixed rate in June is 3.17%, according to Freddie Mac. This is down from 3.99% June of last year. That difference could save an Augusta area home buyer close to $30,000 over the term of a loan.

Data from the Federal Reserve indicates that one of the fast-growing segments of the current real estate market is starter homes. Sales in May for these modest price houses have risen above pre-COVID-19 levels and have hit a three year high.

Feuling the starter home market is demand from millennials. This generation now comprises 37% of all home buyers, says the National Association of Realtors Research Group.

To claim a large share of the market for starter homes, local real estate agents will need to advertise to attract these buyers.  By almost any metric, advertising on Augusta radio is the best way to reach millennials planning to buy a house, condo, or co-op over the next year.

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Topics best way to advertise, real estate, radio advertising, small business owner, small business, home buyers, mortgage, mortgage broker, home sellers, advertise on radio, real estate agent

Augusta Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 3:20:36 PM / by Larry Julius

At the dawn of 2020, Central Savannah River Area small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, in early April, the Governors of Georgia and South Carolina shut down all but the most essential businesses in their states. This brought the CSRA's $8.6 billion retail economy to a standstill.

As stores, restaurants, and offices in the Augusta area begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

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Topics best way to advertise, retail, consumer spending, small business owner, small business, automotive, retail sales, retailer, retail stores, coronavirus, corona, covid 19, reopen, advertise on radio, recovery

Why Augusta Real Estate Agents Need To Advertise Now

May 22, 2020 3:31:30 PM / by Larry Julius

Type "AUGUSTA REAL ESTATE AGENTS" into Google. In slightly over a half-second, the search will deliver 8,410,000 results. Similar searches for Martinez, Evans, Aiken, Greenwood, and Lexington produce a proportional number of returns.

Despite the economic hardships imposed by the Coronavirus crisis on Central Savannah River Area consumers, the demand for real estate is booming. 

The Wall Street Journal published a trend yesterday indicating that mortgage applications for purchase a home have achieved levels equal to last year.

According to, home buying demand is 16.5% higher now than it was pre-COVID-19 on a seasonally adjusted basis.

Redfin attributes this explosive growth in real estate shoppers to two factors, including record-low mortgage rates. The other primary driver is a migration trend from expensive metropolitan areas as buyers hunt for more space at lower prices.

To capture a larger share of the robust market, local real estate agents need to stand apart from the millions of Google results.  Advertising on Augusta radio will help accomplish this.  Here's why.

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Topics best way to advertise, real estate, newspaper advertising, social media advertising, online advertising, radio advertising, small business owner, television advertising, small business, streaming audio, home buyers, pay-TV, home sellers, advertise on radio

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